Creating a logo
June 6 2009
In the article about the three steps of creating a logo, I mentioned that creating a logo is really important. I talked about the three steps that are best used to create a successful logo. However, I wanted to go into more detail about these individual steps, so I created a series of sorts to provide that information for you.
The first step that I mentioned was to decide whether you wanted a unique logo or just to use your company name. For instance, you can use something like IBM, but it’s very basic. However, then there are companies like Apple that just use a cracked apple as their logo. They both do the same thing, but one is more creative than the other.
Typically, when you’re trying to decide which route to go, it is good to envision what you see when thinking of your company/site. Do you see the name of your company or do you use something else? If you see something else, that’s great. It’s time to take that idea in your head and put it down on paper so that you can bring it to a graphic design agency to create something that is real professional.
The trick to that initial sketch is to look at what you do on a regular basis and then apply it to the logo. For instance…President Obama ran on the campaign of change. “Change We Can believe in” he used to say. However, when looking at his logo, it has the red and white for the stripes of the American flag as well as what appears to be a sun coming in. Times are changing like the sun is what I take when looking at that. This logo says what he wanted it to say: things are going to be changing in America because that’s “Change We Can Believe in.”
So, figure out what you want your logo to look like with a few basic sketches and then put it aside for a little while. You need to decide now whether the logo is going to be used for all your advertising needs or if it is JUST a logo. Check us out to find out the trick to that.
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