Finding Colors That Work For Your Site
June 6 2009
When creating your site and trying to decide what the look is going to be, it is tremendously important to figure out what colors you want for your site. This might seem like a really easy thing to do, but in truth, it’s not. Figuring out what style of colors you want is something that could be one of the hardest things to do in the first stages of development. However, finding the colors that work for your site is really an important thing to do.
The good news is you can contact a graphic design group and ask them what they suggest. Chances are, it’ll turn in to a very successful agreement where they’ll develop the site for you. However, what they’ll be able to do is help you figure out which colors are best. For example, do you want blues and greys or do you want reds and blacks? Or, do you want to mix a little bit of brown and green to give it that slight outdoors look to it? If you’re not a designer, it can be really difficult and intimidating to deal with all these questions.
Here are a few rules to keep in mind when you’re dealing with colors. They’re not always the rules, but nine times out of ten, they’re a safe bet and a good way of determining what is and what isn’t. Here they are:
- If you’re going to use a dark background, such as a dark blue, dark grey, or a dark black, you need to have a color that offsets it well. Don’t use yellow because yellow contrasts too much with most colors. Try a white, cream, or light grey to be used for the wording.
- The more color on a site, the brighter it appears, the better. However, that doesn’t mean have a rainbow on the site. What it means is that you need to make the site brighter. Lighter colors with a darker text is better because it appears “happier.”
- With the understanding of a site looking happier…Blues are easier on the eyes than reds. When someone sees something red, naturally, it’s a stimulant. Blues are more of a depressant. This doesn’t mean that looking at a blue site will make the reader depressed. It doesn’t trigger some sort of a mental discomfort like a red might.
These are just three of the many rules out there about coloring. Do you use a light grey or a dark grey? Do you use blue or green? There are so many questions that you can ask, it can definitely lead to an overload. Your best bet is to sit down with a designer and explain what your needs are. They’ll be able to suggest what colors to use and how to make the site look the best possible. So, call your designer.
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