Naples Marketing
October 29 2009
When you think of marketing what comes to mind? Do you think about TV commercials for products like Pepsi or Coke? Maybe you think about billboards along the interstate? There are all sorts of ways to get your company or brand noticed both online and offline.
Did you know that last month, for the first time ever, online advertising overtook traditional marketing and advertising?
“Online advertising overtakes TV advertising for first time. The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium.“
The U.S. isn’t alone in its struggles against the poor economy; the same war rages in the UK as well. BBC News reports that online advertising spending has now overtaken television ad spends for the first time ever. Online ad spends grew 4.6% to $1.752 billion while TV ad spends shrank 16.1% to $1.639 billion for the first half of 2009.
You read that correctly, traditional print advertising and even TV marketing are taken a hit in recent times which has given way to online advertising and marketing. In a lot of ways online advertising beats traditional advertising hands down because it allows the advertiser to very specifically target their audience.
For example let’s say you’re selling a product to people who like to watching boxing, MMA, and other combat sports. With traditional marketing you would have to run a very expensive ad during a boxing match or some other event. Unless you have the huge amount of money it takes to run your ad during a major event you will be stuck running ads on a lightly watched show and you probably won’t see any return on your investment. You could have taken that $5,000 or however much you spent on that one TV ad which got you nothing in return and run ads on a major MMA or boxing website for days or even weeks.
I’ll put it this way, RT Design has done both TV ads and online ads. TV ads, without a doubt, perform at about 10% of what online ads perform at. Dollar for dollar, online advertising and marketing beats the hell out of traditional advertising. From newspapers and magazines to TV and cable, there is no comparison. We don’t see this trend dying down anytime soon, as more newspapers close up shop and go out of business the online world is where people will continue to turn. The question is, are you ready? Is your company ready? If you plan on having an online presence now is the time to start before your competitors get too much of a head start on you. Call us today to see what we can do for you.
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