Naples Web Marketing

Marketing is something every company should do if they plan on being around for the long haul. Today marketing is made up of  more than the traditional print and TV models. More and more you will find that online advertising is not only just as important and big as traditional marketing, it’s actually become the most used advertising path for many companies, both large and small.

So how do you go about marketing your company online? There are two main methods and I’ll go over each of the main ones below.

PPC or Pay Per Click – This method has its ups and downs. One of the benefits to PPC is that you see immediate action. You can setup a PPC ad campaign and start receiving visitors within an hour or so of setting up your ad campaign. The downside is that each and every time a visitor comes to your website you have to pay money, even if they don’t buy anything. The way it works is pretty simple, you go to a ad service such ad AdWords and you create your ad which will be seen along the right side of search results. Depending on how competitive the keywords you want your ad to show for are you could pay anywhere between $0.25 per click on up to $20 or even higher per click. As you can imagine this process can get very expensive, especially if you’re in a niche that has extremely competitive bidding amongst the advertisers.

SEO or Search Engine Optimization -  SEO is the process of getting your website to rank naturally or “organically” as many SEOs say. Organic results are the true search results you see when searching the internet for something. As with PPC, there are positives and negatives with SEO. In my opinion the positives far out weigh the negatives but we will go over both so you can make your own decision. Let’s start with the negatives, when a website is new Google doesn’t show it much love. In fact some websites may have to wait 6 months or more before they start seeing any traffic or rankings from Google. This is one reason why it might make sense to use a combination of both PPC and SEO. When your company site is new and not getting any organic results with Google, use PPC. Once you start getting natural traffic you can tone down the PPC and start to rely more on natural traffic. The cool thing about SEO is that the traffic is basically free. Of course you have to pay someone to get you in the search results initially but once you’re there you will usually stay there so long as you’re not in a very competitive niche. If the niche you’re in is extremely competitive then the SEOing must continue otherwise you will probably drop and lose your ranking. There are all sorts of things that influence how your site is ranked naturally: domain age, domain name, content, backlinks, on site factors(coding, META, Etc.)

I hope this helped you to understand a little more about web marketing and advertising. If you have any questions or would like to speak to someone at RT Design about marketing your Naples business please feel free to contact us.