Naples Website Design Company

The Big Business of Web Design

My friend is a web designer. He tells me that he gets a different kind of rush when he see a blank white box on his computer screen. “I keep on imagining what this white box could turn into. I can see people visiting my site and getting the information they need while being awed by the sophistication and easy navigation of my design. This vision is my driving force.” Creativity, the mouse, and the keyboard are the tools of his trade.

Web design is also a form of artistry. It brings the same kind of joy as any beautiful piece of artwork, because that is what a website is a web designers art. If you are like my friend who has so much passion for web design ( He would even design a website for free!), then surely it must be a joy to make a living out of it.

There is however, one thing you should know when you get into any kind of business. It’s different when your doing something as a hobby and it’s different when you are working for somebody else. Before getting into the web business you have to be sure that you are in the right mindset and you bring a process into your work. You have to keep in mind that you are not only creating for yourself, now you have somebody else to please.

The Pitfalls of Getting into Business

Just like any business, the web design business also has a set of pitfalls that at one time or another, a web designer will inevitably meet. Let’s take a closer look at each one.

Pitfall #1 “Failing Website” or the case of the website that fails to function properly

This is a web designers’ worst fear. You were able to come up with a winning design, unfortunately your client hates it. This happens when you create a design that is aesthetically pleasing but is a failure when it comes to function, meaning it doesn’t provide support for the client’s goal or the message he wants to send. Failing design lies in lack of communication or lack of understanding. Fortunately, it is something you can avoid (although not completely) by paying attention to the client’s needs.

Pitfall #2 “Designing without a Process” or the case of the jumbled process of web design

This supports the stereotype of the undisciplined artist. If you’re still new to the business, you may not have had the chance to develop an efficient working process. Read my lips: working with a process is a direct path to failure. The process of design is supposed to be like this:

Step 1: Planning

You need to plan. The Bible has a scripture to support this process. Luke 14:28 reads “For example, who of you that wants to build a tower does not first sit down and calculate the expense, to see if he has enough to complete it?” If the greatest Creator has a planning process, then so should you. Know about your client’s concerns. Find the answers to the important concerns.

You need to know the answers to these:

• What is your goal with this site?
• Who are your site’s visitors?
• What do you want your visitors to do?
• Why should they do it

Step 2: Content Building

After forming a plan, you can start building the content of your site. This means you should know what the content is and where to put it.

Step 3: Designing

Now you can start designing the website. This is where you can let your creativity flow but you still have to leave Photoshop alone for a bit. Build multiple layout so you can have an idea of what the finished product would look like.

Have you heard about the 10-3-1 rule? It works like this: First, you have to come up with 10 good designs for either a product or a site. Second, eliminate 7 of these designs until you come up with the best 3. Finally, eliminate 2 of these designs until you are left with just 1 powerful design.

Step 4: Development

This is the final step. When you have come up with a design, you will have to start coding and doing the backend stuff. You will have to turn it into XHTML/CSS/PHP/MySOL or into whatever it is you need for the site. Some designers choose to work with a partner or hire someone to do the coding of a site.

What have you noticed in the process of web design? Yes, designing comes in the latter part. By following this simple and easy process, you can avoid failing designs. This is why it is important to know and have a process in web design. Now that you know all about it, you can start marketing yourself as the efficient professional web designer that you are.

Article written by Naples Website Design Company

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