When one thinks of advertising they probably think of magazines, newspapers, TV, billboards, and so fourth. But if you don’t include online advertising into your marketing budget you could be making a serious mistake. Today, believe it or not, online advertising has overtaken traditional advertising. With the decline of print media such as newspapers and magazines people are now turning their marketing budgets towards online advertising.

One of the cool things about online advertising is that you are able to target a specific audience which allows you to save money by not advertising to people who have no interest in your product to begin with. Think about it, if you want to advertise in the Naples Daily Newspaper, you are forced to advertise to everyone who gets the paper. Of course this includes the 90% of people who couldn’t care less about your product or service. With online advertising you could show ads to only the people you want to target. Let’s say you own a plumbing company in Naples. You could very quickly go to Google, setup a PPC campaign, and show ads to anyone in the SWFLA area who searches Google for plumbing related terms. This saves vast amounts of money by not advertising to people who don’t need or want your product.

There are also other forms of online advertising where you can target specific websites to put your ads on, popups, banners, and even SEO style advertising where your site comes up in the organic search results. Whatever your method is, I would recommend you pay attention to online advertising. If you would like to speak to someone at RT Design about Naples Advertising or Naples Marketing we are available M-S 8am to 8pm.

Naples Advertising is a post from: Fort Myers Web Design

You have a website and it is sitting there, nicely designed because you hired a Naples Web Development studio to do the work. It’s got all the content well written, either by you or by a ghost writer. It has a fantastic domain name and it has hosting so the website is on the web. You’ve even gotten some links to the site so it is starting to get indexed in the search engines. That’s great. However, you’re probably not getting much traffic which is, chances are, making you regret spending all that money on a website design in the first place.

That shouldn’t be your way of thinking! If that is how you’re thinking, you’ve forgotten one of the most important things you can do for your site. You need to learn how to properly buy advertising. We’re not just talking “buy a link, hope for the best” type of buying advertising. What we’re talking about is getting a very nice banner created that is appealing and provides information about what your site is all about without costing too much money. You’re in luck. If you don’t know how to do it, there is help.

The first thing you want to do is get the banner made. Get one that is attractive, but don’t get one that is overly flashy. If it is too in your face, people are going to hate it and may even leave the site that you buy it on. So, if that is happening, the site owner may reject your ad from being used ever again. You definitely don’t want that. With that in mind, get one that has your site colors, has some flash on it to attract the eyes, and has some image on it that makes readers of the site go, “Woah, check that out!”

Finding the right site to buy the ads on is tricky. There are a lot of dishonest people on the web who say they have this much traffic and then people realize that, instead, they have a lot less. To find the right site to buy ads on, Google your niche. Look for sites in your niche and then send them an e-mail asking to purchase advertising. You want to see their traffic stats. If they have a ton of traffic, don’t be afraid to spend anywhere from $50 to $500 on an advertisement. This placement may seem expensive, but the traffic you get would be great.

You’ll be paying for the impression your ad gets, not the number of times it gets clicked, but if your ad is designed nicely, this might turn out to be the best for you. You’ll get as many clicks as possible without being charged for each click. Getting charged per click can get expensive. So, if the site has a lot of traffic, you may wind up with a ton of traffic to your site which is exactly what you want.

How to Properly Buy Advertising is a post from: Fort Myers Web Design

Both SEO and PPC can be equally effective. By now you probably understand that the internet can generate real sales and real income and I’m not talking about the infomercials you see late at night that tells you dream stories about making $10,000 a day in your sleep, that’s all lies. However I am talking about making money online, you’re not going to make $10,000 a day while you sleep, just like real life, you will have to work if you want to make money online. The biggest issue is how to get people to your site. You can buy advertisements on other websites and pay each time a visitor clicks your ad or you can let the search engines work for you.

First you have PPC, as I said above this is basically the process of going to one or all of the search engines and paying them money to list your site atop the search results. This is an effective and fast way to start generating traffic to your website. The problem is you have to pay, and you have to pay each and every time a visitor clicks through to your site which can get very expensive, especially if you’re in a niche where the competition is serious. Basically you will bid on each keyword. For example if you want to be #1 for “naples drywall” the competition will probably be fairly low and you’ll end up paying 5-10 cents each time a user clicks your ad. For other terms like “naples plastic surgery” you’re going to pay much more, sometimes up to $5 or more dollars per click depending on your niche. Legal, web, and health niches are usually the most expensive.

For those of you who don’t want to pay each time someone clicks your ad, there is an option called search engine optimization or “SEO”. This will still cost you, nothing is free, but SEO won’t charge you each time a visitor comes to your site. If you get 10,000 visitors a month or 10,000,000 you will still pay the same amount. SEO is the process of getting your site ranked naturally in the search engines. There are a few different factors that determine how your site is ranked for a given search term. Some of these terms you have control over such as on-page text and formatting, others like age of your domain you can’t really control, only time will give you an aged domain. What we do is determine which search terms people are most likely to use when looking for your service or product. A good example of SEO in action is what we are currently doing with napleswebdesign.net. We are currently working to get that domain ranked 1st for the search term “naples web design”. As of right now we are sitting in the #2 spot but the site is only a month old so considering how little time we’ve had to work on it #2 isn’t bad at all. The site is also in a very competent and competitive niche.

I hope this post gives you some ideas for online marketing, if you would like some assistance please visit our contact page and call or stop by our office for a free consultation.

What are you doing to compliment your business income? is a post from: Fort Myers Web Design

If someone searches Google for “Naples [insert your speciality here]“, who shows up? Is it your company or a competitor? Or even worse, a competitor from out of town or even out of state? Why don’t you show up first? I’ll tell you why, because you haven’t optimized your website and taken the proper steps to let the search engines know you’re site is there and what it’s about. Search engines are just programs, not people, they can’t go to a website and say “oh, this is a website about Naples Plumbing”. Search engines need you to communicate with them in special ways so that they know what your site is all about and what search words and phrases you should be showing up for. This is what we can do for you, if you own a Naples Plumbing company, you need to be ranked 1st for “naples plumbing” and if you’re not, you’re losing potential leads. There is no reason why you shouldn’t be showing up for your niches best and most desired search terms.

If you’re interested in learning more about the process of SEO, please feel free to contact us and setup a free consultation.

Are you working the internet for extra sales and leads? is a post from: Fort Myers Web Design

Anyway, all fixed now. I’ll be posting on here more often now, I sort of forgot about this domain completely.

Oops is a post from: Fort Myers Web Design

So you’re thinking “wow, that’s a lot of money to pay for 1 visitor that may just come to my page and leave”, and you’re 100% correct. Sometimes PPC is the only way to break into a niche. Real estate is a good example of that, very few SEO people have the skills or resources to break into the top 10. I suppose it’s more about resources than it is about skill, it takes so much content, links, and coding to make a site worthly of being in the top 10 search results for a term like real estate that most SEOers just can’t compete. The few that do have the money and resources to compete would NEVER get this term for a client because the term is just too valuable, if they were to get it that would get it for themself and rake in the millions.

That’s not to say all PPC is expensive, most real estate terms are expensive and there’s no getting around that, even something like “naples real estate” is going to cost a few bucks per click but that’s because the real estate is naturally an expensive one to compete in. Getting your ad shown for something like “naples lawn care” is going to cost MUCH less. I’d guess you can probably score a nice ad for such a term at around $0.25 per click, not too bad.

In my opinion SEO(search engine optimization) is far superior to PPC for a few reasons. First, it’s free. Well not exactly “free” because youu have to pay money in the beginning to have someone come in and get you ranked, but after you’re ranked then you will usually hold your rank for at least 6+ months depending on how competitive that niche is. If the niche is competitive then you will need to come back in and do some freshening up, maybe add some new content or something to keep it fresh. Another reason I like SEO better is because many people are ad-blind. In other words, they mentally ignore ads. If you search Google or Yahoo constantly, chances are you’ve become accustom to the ads and you tend to ignore them when you search for something.

So in my opinion, unless you cant break into the niche because it’s too competitive or you don’t feel like hiring an SEO person, there isn’t much other reason to use PPC. Some people actually use both PPC and SEO, If you have the money and really want to get your name out there, you can’t beat SEO and PPC at the same time.

If you would like a free price quote for either SEO or PPC management, feel free to contact me or visit our site for more information.

Naples PPC is a post from: Fort Myers Web Design

Our SEO leads are going through the roof now, people want to be ranked high in the search engines for their specific terms. If you’re a plumber in Naples, you want to be ranked 1st in Google for “naples plumber”, and that’s where we come in. You tell us your business and then we sit down and figure out what people are searching to find you.

There are really two ways of helping people find your website. First you can go with PPC which stands for “pay per click”. PPC is the ads you see along the right side of search engine results pages. It’s a fast way to jump to the top of the search results but it comes with a small issue, every time someone clicks you have to pay. Depending on what niche you’re in it may only be 3 or 4 cents per click. However, if you have a health related or legal related company you’ll find that you’re paying between $1 and $10 per click…yes EACH time someone clicks to your site you will have to pay that much money no matter if they buy something or turn around and leave. If you have deep pockets this can be a great option to go with where you will see immediate results.

For those of you who don’t have the kind of money to pay $1.00 or more for each visitor to your site, there is a second option. The second option is called “SEO” or search engine optimization. Basically its involves a few different things. The main goal is to get your site ranked in the top 3 search results for a given search terms. Again I’ll use the Naples Plumbing term. Say someone searches for “naples plumbing”, obviously you want to be the first site they see because the first site receives about 44% more traffic than the number 2 spot and the percentages keep falling from there. We will get you ranked for your term, different niches will cost different amounts. In other words, getting ranked for “naples real estate” is going to cost much more than getting ranked for “naples plumbing” because not only is the spot worth much more, there is a ton more competition. The attractive part of SEO is that you don’t have to pay everytime a visitor comes to your site, it’s a gift that keeps on giving.

If you’re interested in learning more, please visit our contact page and setup a free phone or in-person meeting and we will help you decide exactly what’s best for your situation.

What are you doing to earn extra during these times? is a post from: Fort Myers Web Design

This is just my first post, I’m going to get the new design put up and adjust the site settings then I’ll come back and make a real post about Fort Myers Marketing.

New Post is a post from: Fort Myers Web Design

So yea, we are a new company that’s going to be offering web design and SEO to people in the SWFLA area. I’ve already got a chance to meet some of you like Ryan from rtdesigngroup.com and his partner, I’m sure I will cross paths with more of you in the future, hopefully it will end on a positive note. Basically I’m just babbling right now as I need some fresh new content on the domains I regged.

As we speak one of our designs is getting made up for the main site untitled project. I hope they get the wordpress theme designed and ready to go pretty soon because I need to put it on our network of sites. I was going to wait to start making blog posts until after the design was up because I didn’t want people to see us in this kind of default WP design, but whatever, no big deal I guess.

So anyway, that’s it, if you need a web design or SEO in Naples, FT Myers, or anywhere else in SWFLA, contact me or visit our main site for more information.

Hello is a post from: Fort Myers Web Design