Both SEO and PPC can be equally effective. By now you probably understand that the internet can generate real sales and real income and I’m not talking about the infomercials you see late at night that tells you dream stories about making $10,000 a day in your sleep, that’s all lies. However I am talking about making money online, you’re not going to make $10,000 a day while you sleep, just like real life, you will have to work if you want to make money online. The biggest issue is how to get people to your site. You can buy advertisements on other websites and pay each time a visitor clicks your ad or you can let the search engines work for you.

First you have PPC, as I said above this is basically the process of going to one or all of the search engines and paying them money to list your site atop the search results. This is an effective and fast way to start generating traffic to your website. The problem is you have to pay, and you have to pay each and every time a visitor clicks through to your site which can get very expensive, especially if you’re in a niche where the competition is serious. Basically you will bid on each keyword. For example if you want to be #1 for “naples drywall” the competition will probably be fairly low and you’ll end up paying 5-10 cents each time a user clicks your ad. For other terms like “naples plastic surgery” you’re going to pay much more, sometimes up to $5 or more dollars per click depending on your niche. Legal, web, and health niches are usually the most expensive.

For those of you who don’t want to pay each time someone clicks your ad, there is an option called search engine optimization or “SEO”. This will still cost you, nothing is free, but SEO won’t charge you each time a visitor comes to your site. If you get 10,000 visitors a month or 10,000,000 you will still pay the same amount. SEO is the process of getting your site ranked naturally in the search engines. There are a few different factors that determine how your site is ranked for a given search term. Some of these terms you have control over such as on-page text and formatting, others like age of your domain you can’t really control, only time will give you an aged domain. What we do is determine which search terms people are most likely to use when looking for your service or product. A good example of SEO in action is what we are currently doing with napleswebdesign.net. We are currently working to get that domain ranked 1st for the search term “naples web design”. As of right now we are sitting in the #2 spot but the site is only a month old so considering how little time we’ve had to work on it #2 isn’t bad at all. The site is also in a very competent and competitive niche.

I hope this post gives you some ideas for online marketing, if you would like some assistance please visit our contact page and call or stop by our office for a free consultation.

What are you doing to compliment your business income? is a post from: Fort Myers Web Design

Our SEO leads are going through the roof now, people want to be ranked high in the search engines for their specific terms. If you’re a plumber in Naples, you want to be ranked 1st in Google for “naples plumber”, and that’s where we come in. You tell us your business and then we sit down and figure out what people are searching to find you.

There are really two ways of helping people find your website. First you can go with PPC which stands for “pay per click”. PPC is the ads you see along the right side of search engine results pages. It’s a fast way to jump to the top of the search results but it comes with a small issue, every time someone clicks you have to pay. Depending on what niche you’re in it may only be 3 or 4 cents per click. However, if you have a health related or legal related company you’ll find that you’re paying between $1 and $10 per click…yes EACH time someone clicks to your site you will have to pay that much money no matter if they buy something or turn around and leave. If you have deep pockets this can be a great option to go with where you will see immediate results.

For those of you who don’t have the kind of money to pay $1.00 or more for each visitor to your site, there is a second option. The second option is called “SEO” or search engine optimization. Basically its involves a few different things. The main goal is to get your site ranked in the top 3 search results for a given search terms. Again I’ll use the Naples Plumbing term. Say someone searches for “naples plumbing”, obviously you want to be the first site they see because the first site receives about 44% more traffic than the number 2 spot and the percentages keep falling from there. We will get you ranked for your term, different niches will cost different amounts. In other words, getting ranked for “naples real estate” is going to cost much more than getting ranked for “naples plumbing” because not only is the spot worth much more, there is a ton more competition. The attractive part of SEO is that you don’t have to pay everytime a visitor comes to your site, it’s a gift that keeps on giving.

If you’re interested in learning more, please visit our contact page and setup a free phone or in-person meeting and we will help you decide exactly what’s best for your situation.

What are you doing to earn extra during these times? is a post from: Fort Myers Web Design

This is just my first post, I’m going to get the new design put up and adjust the site settings then I’ll come back and make a real post about Fort Myers Marketing.

New Post is a post from: Fort Myers Web Design