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Thirty Minutes a Day of Link Building Can Make the Difference

admin — Sat, 06 Jun 2009 04:23:34 +0000

When people think about having to build links, what they think is that it is a tremendously expensive and time consuming process. Contrary to popular belief, building links isn’t some tedious process that requires tons of directory submissions, article writing, and exchanging links with people. The truth is, if you can take thirty minutes a day and dedicate that entire time to building links to your site, what you’ll find is that after a month, you’ll have a ton of links. After two or three months, the different keywords you’d be ranking for would really start doing well.

The first thing to do when doing the thirty minutes a day link building strategy is to write down on a piece of paper the different keywords you want to rank well for. You want to try and achieve the different long tail keywords as well as spend some time ranking for those more competitive keywords. However, that’s a different topic for a different time. Write down your keywords and then determine how many links, roughly, you want to gain for each keyword. Once you figure that out, do these following steps:

Blog commenting. Find a couple of blogs in your niche and start posting with the keyword as your name. First read the actual post, though, or get an idea on what it is about so that when you leave a comment, the admin of the site approves it. Leave a different keyword on each site so that you can keep coming back each day on each site to post a different comment with the same keyword.
Directory submission. Start submitting your site to different directories. This is the timely part of the process because you need to find the directories. Google a list of directories, though, and you’ll find a ton. Find the ones where you can put multiple keywords and link to inner pages. Trying to get deep links is tremendously important to truly ranking in the search engines for different keywords.
Article submission. Take the remaining ten to fifteen minutes and write a quick four hundred word article. Make sure the grammar is good. Submit it to Ezine Articles or any of the other large article directories. Put two of the keywords you want to rank for in your author box and then change it up each and every day. Do one a day.

If you were to do five blog comments and ten directory submissions plus an article a day, you’d have gained a ton of links by the end of the month. You’d have one hundred and fifty links from blogs, three hundred directory links, and sixty links from articles. That took you, in total, thirty minutes a day, yet you built a ton of links for your site. The traffic you’d gain would be great from this. You just need to do it!

Thirty Minutes a Day of Link Building Can Make the Difference is a post from: Fort Myers Web Design

The Power of Long Tail Keywords

admin — Sat, 06 Jun 2009 04:15:09 +0000

Everyone wants to rank for that single keyword that will send a thousand people a day to their site. They hope for the keyword that will take them from nobody to somebody on the web. However, the unfortunate truth is that it is really difficult to try and get ranked for these tremendously competitive keywords. People spend thousands of dollars trying to rank for these keywords and if you have the money to do that, you’re more than welcome. However, if you’re like other people and can’t afford to spend that much money on links, there is little you can do to get those keywords.

That doesn’t mean that your site is never going to become successful. The type of keywords that people don’t typically try and rank for are the long tail keywords. These are, as the name suggests, much longer keywords that are not searched for very often. So, one keyword may only send ten or fifteen people to your site a day instead of those thousand people. They may only send one or two people a day. However, the trick about these keywords is they are much easier to rank for in the search engines instead of those much longer keywords.

The way to think about it is like this. Let’s say you are given $1000 to try and rank for that one competitive keyword. You know that if you rank for it, you will be able to get at least a thousand people to your site a day, if not more. Or, you are given $1000 to try and rank for as many keywords as you want with the hope of trying to rank for numerous numbers of keywords. You could try and rank for that one keyword, but it is dangerous for a few reasons.

First and foremost, what happens if you lose that ranking? You suddenly are missing out on a ton of traffic. If you spent the $1000 on a bunch of different keywords that were all sending less traffic to your site, but the same amount collectively, if you lose one or two of those keyword rankings, you won’t have to worry about your traffic suddenly dying.

There are a few rules when dealing with any sort of business. If you put all your eggs into a single basket, you’re going to be up the creek if that fails you. If you have your eggs in numerous baskets, if one basket fails, you’ve still got a ton of other options. This is the power of long tail keywords. You get to rank for numerous different keywords that will send traffic. While ranking for these keywords, you can start trying to push for that amazing keyword. However, the long tail keywords, when added together, can send a ton of traffic.

The Power of Long Tail Keywords is a post from: Fort Myers Web Design

Using Articles to Build Links

admin — Sat, 06 Jun 2009 02:41:42 +0000

Often times, when you’re trying to build links, figuring out the proper tactic can be tremendously frustrating. Do you spend your time trying to submit your site to directories or do you spend time commenting on different blog articles hoping to obtain your links? The truth is, these are all feasible methods of link building and should all be implemented at different times in your link building campaign. However, one of the first things you should be doing is using article marketing to build links.

Article marketing is the technique in which you write an article that is not already posted on your site and then submit it to an article directory such as Ezine Articles. In return for giving the site a unique article, you get a short little author resource box at the bottom that is useful in giving you the effective backlink that you want for your site. As I have said in previous articles: backlinks are one of the best ways to rank high in the search engines, so get them as often as you can.

Ezine Articles is one of the highest ranked websites on the web, so what you gain when you submit the article is a rush of traffic since the article will appear on the front page for a little while. On top of that rush of traffic, you also gain the strength of the backlink. In essence, one of the top sites is linking to you, so that is going to obviously help you rank powerfully in the search engines. It can help push you from the third/fourth page to the first page just by publishing a series of these articles.

I mentioned earlier in the article that it was important to use a unique article that you had written specifically for article marketing. The reason I mention this is because Google likes to see unique content. In regards to a massive site like Ezine Articles, they don’t really care about a semi-unique article or not so long as the article is yours. However, if you’re taking the article from your site, it won’t appear good to Google when the exact same article is appearing on your site as well as Ezine Articles. So, take the time to write a unique article for your article marketing.

One final thing to keep in mind is that the better the quality, the better your rankings will be. Not only are you catering to the large article directories, but you’re also catering to anyone that comes to these directories looking for content. They will take the article and, if they follow the rules, post the article on their site with the resource box linking back to your site. This is the real reason article marketing rocks. It gets you a ton of backlinks. So, if you’re going to do it, do it effectively and do it with quality. The results are too great to pass up.

Using Articles to Build Links is a post from: Fort Myers Web Design

Google PageRank is updating

admin — Wed, 27 May 2009 22:05:32 +0000

Google PageRank is updating right now which is kind of crazy since there was just an update last month. Perhaps they are going to start updating it more often or maybe they are fixing some errors of the last update?

I was really hoping for a PR6 for this site but so far it hasn’t moved from a PR5. I 301′d a lot of smaller sites to this one too, including fortmyerswebdesign.org but I may have not given Google enough time to compensate for the redirect. Oh well, better luck next time I guess.

Google PageRank is updating is a post from: Fort Myers Web Design

What do you use to check your ranks?

admin — Mon, 11 May 2009 20:27:37 +0000

I use a tool called Link Assasisnt. It checks hundreds of different search engines and tells you all sorts of information. You can also generate “SEO Reports” for clients though I never do because I have the cheap version, if you want to generate reports the license is like $265 or something, I’d rather just call the client on the phone and save my money.

I used to use the free tool at forums.digitalpoint.com which is a huge webmaster forum. Unfortunely the tool is broken and the owner of the site is being sued by Amazon for cookie stuffing so he doesn’t really have much time to mess with his sites.

I’ll take a few screen shots of the tool for you to see below

What do you use to check your ranks? is a post from: Fort Myers Web Design

Google puts Chome on their main search page

admin — Wed, 22 Apr 2009 15:22:16 +0000

Google has finally decided to start advertising their Chrome Web Browser on the homepage of Google. Until now the only people who knew about it were mostly the tech types. Now with them putting it on the homepage for all types of users to see, their userbase will diversify.

I do have the chrome browser but I rarely use it because they have no plugins for it, so I stay mostly with FireFox. That being said, Chrome IS the best browser I have ever used. Chrome is faster than Opera, more stable than FireFox or IE, it’s simply the best all around browser. Did I mention it’s fast? Very fast.

The quality of browsers, at least in my opinion is:

The reason I use FireFox when it’s just above IE as the best browser in terms of quality, speed, and stability is simple: plugins

I just can’t live without my FireFox plugins. The day Google lets Chrome have plugins is the day I will leave FireFox forever. So in case you’re wondering what plugins I use that I can’t live without and that force me to use a browser that’s only the 3rd best, here they are:

SEO Quake – A nice little plugin that shows me all sorts of information about a website under the Google Search results. example
@ NoFollow, Google PR, and Alexa ranking – A nice little plugin that tells me Alexa, PR, and NoFollow tags. example
AdBlock – This amazing plugin keeps me from seeing ads on any page I go to. That’s it, no ads, ever, on any website. Not only do ads slow down page load time but they are usually the source of nasty viruses and spyware. My life as a whole improved after installing AdBlock. Considering I make a nice bit of money each month on Google Adsense, it’s a bit hypocritical of me to use this plugin, oh well. I also wonder if Google would ever let such a plugin to be used on their browser, considering their entire company is based on online ads, I think the answer is no. If the choice is between using a subpar web browser(firefox) that has AdBlock or the best and fastest web browser (chrome) that doesn’t have AdBlock, I’ll go with FireFox any day.

Google puts Chome on their main search page is a post from: Fort Myers Web Design

What are you doing to compliment your business income?

admin — Thu, 09 Apr 2009 19:00:28 +0000

Everyone knows times are hard, granted Naples and Fort Myers may not get hit as hard as most places in the U.S. but we’re definitely feeling the pinch. So are your business sales down? Have your leads taken a hit? What are you doing to supplement your losses? Many people are turning to marketing…more specifically internet marketing. What is internet marketing? It could be any number of things, when I think of internet marketing two different terms immediately come to mind. The first is SEO which involves adjusting your websites settings to be more friendly towards the search engines, and other off-site adjustments. PPC is the other term, PPC stands for pay per click and it’s the process of paying a site or search engine such as Google to show your ads atop the search results. The question is, are you doing either of these? If not, why?

Both SEO and PPC can be equally effective. By now you probably understand that the internet can generate real sales and real income and I’m not talking about the infomercials you see late at night that tells you dream stories about making $10,000 a day in your sleep, that’s all lies. However I am talking about making money online, you’re not going to make $10,000 a day while you sleep, just like real life, you will have to work if you want to make money online. The biggest issue is how to get people to your site. You can buy advertisements on other websites and pay each time a visitor clicks your ad or you can let the search engines work for you.

First you have PPC, as I said above this is basically the process of going to one or all of the search engines and paying them money to list your site atop the search results. This is an effective and fast way to start generating traffic to your website. The problem is you have to pay, and you have to pay each and every time a visitor clicks through to your site which can get very expensive, especially if you’re in a niche where the competition is serious. Basically you will bid on each keyword. For example if you want to be #1 for “naples drywall” the competition will probably be fairly low and you’ll end up paying 5-10 cents each time a user clicks your ad. For other terms like “naples plastic surgery” you’re going to pay much more, sometimes up to $5 or more dollars per click depending on your niche. Legal, web, and health niches are usually the most expensive.

For those of you who don’t want to pay each time someone clicks your ad, there is an option called search engine optimization or “SEO”. This will still cost you, nothing is free, but SEO won’t charge you each time a visitor comes to your site. If you get 10,000 visitors a month or 10,000,000 you will still pay the same amount. SEO is the process of getting your site ranked naturally in the search engines. There are a few different factors that determine how your site is ranked for a given search term. Some of these terms you have control over such as on-page text and formatting, others like age of your domain you can’t really control, only time will give you an aged domain. What we do is determine which search terms people are most likely to use when looking for your service or product. A good example of SEO in action is what we are currently doing with napleswebdesign.net. We are currently working to get that domain ranked 1st for the search term “naples web design”. As of right now we are sitting in the #2 spot but the site is only a month old so considering how little time we’ve had to work on it #2 isn’t bad at all. The site is also in a very competent and competitive niche.

I hope this post gives you some ideas for online marketing, if you would like some assistance please visit our contact page and call or stop by our office for a free consultation.

What are you doing to compliment your business income? is a post from: Fort Myers Web Design

Oops

admin — Thu, 09 Apr 2009 18:45:26 +0000

I just realized this site was still using pages that were redirecting to Untitled Project, which happens to be banned in Google. My last boss bought the domain from some guy and didn’t know it was banned at the time. We didn’t know it was banned until we started using it and linking sites to it. I began to notice our sites were all dropping from the search engines and I couldn’t figure out why. Eventually I realized that the domain was toast in Google so I removed all links pointing at it. Within a couple days the sites jumped back in, apparently I forgot about this site.

Anyway, all fixed now. I’ll be posting on here more often now, I sort of forgot about this domain completely.

Oops is a post from: Fort Myers Web Design

Google in the middle of adding sitelinks?

admin — Thu, 09 Apr 2009 18:27:32 +0000

Just a little video blog post I made about Google and sitelinks. Google updated PageRank last night and I was going through our list of sites checking who gained/lost PR and I cam across an interesting thing where it appears I caught Google in the middle of adding sitelinks. Further explanation in the video.

Google in the middle of adding sitelinks? is a post from: Fort Myers Web Design

This is going to be a nice break

admin — Thu, 09 Apr 2009 18:26:30 +0000

To be very honest, I’m burned out with national SEO terms. Not only is it extremely hard to take national terms, the competition is with sites like wikipedia and it takes months to get #1 for something, unlike local SEO which can usually be done much faster. Just recently I lost #1 for the search term “petition” to wikipedia, such a bad feeling and honestly I’m not sure that I will try and win the #1 spot back. Most people are so used to seeing wikipedia in the search results they pay it no mind. Even if we do lose traffic to the wiki petition page, wikipedia isn’t a competing site so it really doesn’t matter, when they start hosting online petitions then I’ll worry about it.

Back on topic, I’m really excited to be in the local SEO market now, no more competing against the YouTubes and Wikipedias, the PR6, PR7, or higher behemoths. nope, now it’s mainly the mom and pop stores trying to rank for stuff like “naples lawn care” or “fort myers plumbing”, this is going to be like a much needed vacation.

I’ll post more soon, time for bed right now though.

This is going to be a nice break is a post from: Fort Myers Web Design