When blogging began to get much bigger, this was a method that bloggers used to get links. They would find other bloggers in their niche, exchange links with them and pretty much share the traffic and link juice of each other’s sites. If you had a PR5 website, though, with 1000 visits a day, chances are, you weren’t going to exchange with a site that was a PR0 with only 10 visits a day. You’d be giving away more than you were getting. So, is reciprocal linking a good move? It has its up and downs.

• Pros: Obviously, you’re going to get traffic from it, so this is a definite pro. The traffic can help you to maybe get more customers as well as get other people in your niche interested. The more interest in your site, the more it will be talked about and the more people may potentially link to you.
• Pros: Linking within your niche shows Google and other search engines that there is relevance. Relevance is the key to getting good links and good rankings. So, by sharing links with other websites in your niche, you show Google you’re a growing authority. That’s power in the search engines.
• Cons: If you just link to anyone and get linked back to from anyone, the power of that link is going to be worth absolutely nothing. Getting a link from anywhere is bad. Niche links are good.
• Cons: By exchanging links, you lose out on some of the link juice. Link juice is the amount of power you can give to another site from your link. The stronger your site, the more you can give. By getting and giving, you lose some of your link juice just as you gain some…Do you really gain anything?

For recognition and getting some link power, reciprocal links are good. However, consider other ways to build links. It can get some traffic to your site which is a plus, but the downfall is the links aren’t the strongest so ranking in the search engines for these keywords won’t be achieved just because of reciprocal links. However, that doesn’t mean you can’t achieve something. Just not much.

Reciprocal Linking is a post from: Fort Myers Web Design

Article marketing is the technique in which you write an article that is not already posted on your site and then submit it to an article directory such as Ezine Articles. In return for giving the site a unique article, you get a short little author resource box at the bottom that is useful in giving you the effective backlink that you want for your site. As I have said in previous articles: backlinks are one of the best ways to rank high in the search engines, so get them as often as you can.

Ezine Articles is one of the highest ranked websites on the web, so what you gain when you submit the article is a rush of traffic since the article will appear on the front page for a little while. On top of that rush of traffic, you also gain the strength of the backlink. In essence, one of the top sites is linking to you, so that is going to obviously help you rank powerfully in the search engines. It can help push you from the third/fourth page to the first page just by publishing a series of these articles.

I mentioned earlier in the article that it was important to use a unique article that you had written specifically for article marketing. The reason I mention this is because Google likes to see unique content. In regards to a massive site like Ezine Articles, they don’t really care about a semi-unique article or not so long as the article is yours. However, if you’re taking the article from your site, it won’t appear good to Google when the exact same article is appearing on your site as well as Ezine Articles. So, take the time to write a unique article for your article marketing.

One final thing to keep in mind is that the better the quality, the better your rankings will be. Not only are you catering to the large article directories, but you’re also catering to anyone that comes to these directories looking for content. They will take the article and, if they follow the rules, post the article on their site with the resource box linking back to your site. This is the real reason article marketing rocks. It gets you a ton of backlinks. So, if you’re going to do it, do it effectively and do it with quality. The results are too great to pass up.

Using Articles to Build Links is a post from: Fort Myers Web Design