SEOBook toolkit of SEO tools. The following is a brief overview of the tools that make up the kit explaining how they can help you reach higher search engine rankings

The Hubfinder allows you to pinpoint the top competitors for any given keyword and also other websites performing well in that particular market. Once the potential recipients for backlinks are identified you can start building links manually. The Hubfinder is backed by Keyword Suggestion Tool. Even though not directly related to link building this tool offers indispensable data for identifying opportunities in the niche your targeting.

Keyword Suggestion Tool pulls data from multiple sources (Word Tracker, Google, Yahoo and Bid Prices) so that you make best decisions in terms of  keyword targeting. As all respectable keyword research tools this one also offers related search terms, and related search results. Once you have your answers the data can be exported in a .csv file.

SEO for Firefox is a Firefox plugin that provides a detailed report for every webpage you’re considering getting a link on. Activating the plugin you are exposed to the following data:

• web page PageRank;
• site age;
• total number of backlinks;
• pretty accurate estimates of the toal number of .edu and .gov sites linking to the webpage;
• bookmarking history on delicious.com;
• total number of blogs referring the page;
• Alexa ranking value;
• the number of webpages Google has indexed for that site;
• number of pages listed in DMOZ directory and if is or not listed in Yahoo directory;
• number of subscribers (for blogs);
• feature for searching the site in Whois.com database

Rank Checker – used with Firefox only. This awesome tool enables you to monitor how a particular web page is ranking for the given keywords. Used in conjunction with the keyword suggestion tool you can obtain valuable information about how you rank for other money keywords in your niche.

Yahoo! Site Explorer tool is mainly used to search for backlinks pointing to a specific webpage or domain name. Its usage can be extended to searching for specific linking opportunities on .edu, .gov sites for your targeted keywords. To know where your competition is getting their backlinks, simply type in “link:http://www.yourcompetitorsitename.com”. This will expose your competitor’s backlink portfolio.  A good example of narrowing your search is this query “yourkeyword -.info -.gov .com”. This will find you relevant sites with .com extension but NOT .info or .org.  Yahoo! Site Explorer is a versatile tool that must be present in any SEO arsenal, all the more so since it’s free.

Bad Neighborhood Tool. This is the tool of choice for those that want a 100% clean backlink portfolio. Webmasters are often tempted to populate their links in all web corners without differentiating the good associations from the bad. In order to avoid getting involved with link farms and other dodgy sites before requesting a backlink, submitting a site to a directory or blog commenting, run that prospective link source through bad-neighborhood tool.

SoloSEO Link Search Tool. Webmaster are well aware of how difficult is to find quality backlink sources. What this tool does is make your job less complicated. All you need to do is type in your keyword, press the Go button and bang!, Link search tool will give you a huge pile of candidates condensed in a 4-section repertoire – Add/Submit, Directories, Blogs and Forums, and Advanced. Take for example the keyword “hypnosis”. The Add/Submit section will give a partial list of websites the allow you to suggest/add your “hypnosis”-related URL. The Directories and Blogs and Forums do what they imply – deliver “hypnosis”-related blogs, forums and directories that support categories for this search term.

The Advanced sections lists the following search strings:

• “allintitle” returns webpages with the keyword in the title.
• “allinanchor” returns sites with the keyword in anchor text.
• “allinurl” returns  with the keyword in URL.
• “allintext” returns  webpages containing the  keyword in the content.

Even though the tool absolves you from the manual labor of querying Google with tens of search strings, you must however weed through tons of junk results espeacilly when you are using keyword phrases. It’s better to stick with one-word keywords; if you happen to target long-tail keywords use, if possible, related single keywords.

Committed webmaster will find great use with these 7 link scouting tools . Even though automation at this off-site optimization stage can save you a great deal of time and manual work researching for backlinks sources, it’s advisable that exploiting the data and building the actual links to be done entirely by hand.

8 Link Building Tools For Uncovering Quality Backlink Sources is a post from: Fort Myers Web Design

1. Target Niche Key phrases. High quality visitors is defined as the site visitors who are genuinely interested within the web sites content material. You are able to draw high quality site visitors towards the web site by targeting niche key phrases. Lack of knowledge about search engine optimization could be detrimental to this fundamental step of lookup engine optimization. Your target ought to be to analyze key phrases from your niche and choose the ones which are a ideal blend of competitiveness and popularity. Fiercely competitive key phrases take over a year to rank. Thus, you ought to work on ranking nicely for a number of long tail key phrases.

2. Produce Search engine optimization Friendly URL’s. A retail web site is bound to include a number of hundred pages. With addition of numerous items, this number is going to improve. A Dynamic web site is developed utilizing a programming language whose URLs include session ids. This type of URL structure isn’t search engine optimization friendly as the searchbots ignore them. Don’t use unique characters within the web site URL except hyphen. Also, maintain the URL structure typical throughout the web site.

3. Add Fresh Content material. Search engines like google love web sites which get updated frequently. Webmasters have a great scope of adding a range of non repetitive content material towards the retail web sites. Content material could be added within the form of item description, comparison with other items and consumer reviews. You have to make sure that the content material doesn’t get repeated within the web site. Don’t stuff the content material with key phrases. A keyword ought to be distributed within the content material 3-4 times at relevant places. Usually write for that visitor and not for that search engines like google.

4. Optimize the Pictures. Picture optimization if a part from the on page optimization strategy. A retail web site is full of item pictures which the lookup engine can’t study. You are able to use the alt attribute within the picture tag and input relevant text. For e.g., if the item picture consists of the Harry Potter book, the alt tag can study, Harry Potter- the Sorcerer’s Stone. Rather than reading a blank space, the search engines like google will encounter the above text. With thousands of pictures, picture optimization is totally required for a retail web site.

5. Optimize PDF Files. It’s typical practice on a retail web site to provide a item catalogue within the PDF format. If optimized nicely, a PDF file can rank quicker than an html page. An picture dependent PDF file is like an picture towards the search engines like google, who don’t study them. So that you can rank nicely in search engines like google, text dependent PDF creators are a lot more helpful than the Picture dependent PDF creators. You ought to usually fill the document properties of the PDF file, particularly the title. Lastly, maintain the size from the PDF file towards the minimum. This will make sure fast loading from the file.

All the search engine optimization methods applicable to a normal web site could be utilized for a retail web site. This includes off page optimization activities like link building and lookup engine marketing. A nicely optimized retail web site not just increases the ROI but also enhances the user encounter.

5 SEO Tips for Retail Websites is a post from: Fort Myers Web Design

Direct Link: Naples Video Production

Naples Video Production is a post from: Fort Myers Web Design

Direct Video Link: Naples Web Design

A new Naples Web Design Commercial is a post from: Fort Myers Web Design

Good web design is all about putting yourself in the eye of your audience. Seeing things from their perspective ensuring the site appeals, is readable and easy navigate and use. This is why we ask so many questions about the intended or target market of the site, so we can design with that in mind.

One of the main things you learn when surfing as a user is to put as few clicks as possible between the user and the information or product as possible. This is the single most important element of website design. Studies have shown that you have anything from 1 to 3 seconds to interest a visitor to your site in order to keep them there for any length of time. Every second counts! Splash pages, slow loading pages, music, flashing banners and all the other questionable devices take away valuable seconds while the visitor attempts to get what they need from the site.

Ensure when they use a link or the URL of the site that they arrive on a home page with meaningful information right there for them. Also make sure there is a usable menu system in order for them to navigate around the site. Use those seconds to get the visitor straight to the heart of the site. The home page text must be tight and engaging, enough to keep them there looking for more.

Keep pages succinct is another “rule” for a successful website. While sometimes unavoidable, and forgivable in some circumstance reduce scrolling as much as possible and don’t overload pages. Too much information can be as much of a turn-off as too little. If you have a lot of information to impart or a story to tell, keep each section no longer than two pages long. Any longer and you should be dividing it up into separate pages.

Ensure there is always a link to your home page of every single pages of the site. Visitors needs to be able to navigate the site effectively if they are to hang around. In fact, make sure you include a menu on every page. Make it as easy as possible for people to find things, and pages while they are on the site.

Lastly, don’t use frames. As tempting as it may be, frames have downsides that impact a website too much to consider using. It may be easier to have the same header or menu system throughout the site but there are the downsides. Firstly the address bar doesn’t change when navigating. This makes bookmarking difficult, especially if a user wants to bookmark something specific. There are so many ways to share bookmarks or links nowadays that any site owner needs to be able to capitalize on them to get ahead. The other main downside to using frames is when the site comes up in a search engine result. If the search engine has indexed something other than your main page, the frameset won’t appear when they link to your site. This means the subpage will appear on the screen without the frame around it. While this isn’t earth shattering, it is a consideration to be borne in mind when designing a page for usability, after all, you want search engines to find out and return everything they can about the site.

Make Web Design Straightforward and Stuff Easy to Find. is a post from: Fort Myers Web Design

The internet is an amazing and fascinating place of infinite scale. One of the few remaining examples of global co-operation and communication. Somewhere where we can express ourselves, meet, comment, sell, buy, or generally just hang out. We all have our favourite sites and places to visit, and they work for us because they are appealing. Sites you like or dislike are extremely subjective. Like anything, taste is down to the individual, but there are a few underlying principles in making a web design appealing to the masses, or to just a few. We will cover a couple of them here.

Don’t blind your visitors with flashing or blinking images or text, scrolling titles, animated gifs or sound. Unless done very, very well these should be avoided at all costs. All of these elements distract your audience from the sites message. At worst they annoy them enough that they leave altogether.

Web audiences scan pages, they don’t read them. So when a flashing banner ad or scrolling text keeps drawing their attention away from what you’re trying to say, the website fails. It’s like trying to read a newspaper while a small child is poking you. Not a good position to put your audience in.

Biologically speaking, the human eye is drawn to movement. So theoretically, a moving or flashing banner should attract the eye. While this is true, the reason for grabbing that attention is what annoys the visitor. On any web page, the text should be your advert. It should engage, interest and sell to an audience. Banner ads, and the scrolling text or other annoyances will always be that, annoyances.

In a similar vein, avoid using popups at all costs. Nothing annoys web users more than unsolicited popups. As a website owner, you may be more interested in making money than engaging an audience, but the kind of ads are going to quickly drive traffic away from your site. You aren’t going to make money with no visitors. As a web designer/owner you have to put yourself in the shoes of the audience. See things as they would see them. Try this on a site with popups and you will quickly see why they are a bad idea.

The last piece of advice I’m going to share today is to not use images as backgrounds. It doesn’t matter what quality picture you use, it looks cheap. If you are considering using one in a design, firstly, don’t, but surf a few of the most popular sites you know and see what they are doing. They don’t use them do they?

Design is all about doing things differently and making something stand out, but that has to be achieved the right way. Using images as a background isn’t one of those ways. It looks amateurish and practically screams “home-made site” or “low rent”. Not only does it destroy the appearance of a site, it also slows it down. Even with broadband, loading up a background image can take a while and certainly isn’t worth the wait once it’s loaded. MySpace may be able to get away with it, but as useful at the place is, an example of good design and usability it isn’t.

Keeping it Clean. How not to Turn Off Your Visitors. is a post from: Fort Myers Web Design

The good news is you can contact a graphic design group and ask them what they suggest. Chances are, it’ll turn in to a very successful agreement where they’ll develop the site for you. However, what they’ll be able to do is help you figure out which colors are best. For example, do you want blues and greys or do you want reds and blacks? Or, do you want to mix a little bit of brown and green to give it that slight outdoors look to it? If you’re not a designer, it can be really difficult and intimidating to deal with all these questions.

Here are a few rules to keep in mind when you’re dealing with colors. They’re not always the rules, but nine times out of ten, they’re a safe bet and a good way of determining what is and what isn’t. Here they are:

If you’re going to use a dark background, such as a dark blue, dark grey, or a dark black, you need to have a color that offsets it well. Don’t use yellow because yellow contrasts too much with most colors. Try a white, cream, or light grey to be used for the wording.
• The more color on a site, the brighter it appears, the better. However, that doesn’t mean have a rainbow on the site. What it means is that you need to make the site brighter. Lighter colors with a darker text is better because it appears “happier.”
• With the understanding of a site looking happier…Blues are easier on the eyes than reds. When someone sees something red, naturally, it’s a stimulant. Blues are more of a depressant. This doesn’t mean that looking at a blue site will make the reader depressed. It doesn’t trigger some sort of a mental discomfort like a red might.

These are just three of the many rules out there about coloring. Do you use a light grey or a dark grey? Do you use blue or green? There are so many questions that you can ask, it can definitely lead to an overload. Your best bet is to sit down with a designer and explain what your needs are. They’ll be able to suggest what colors to use and how to make the site look the best possible. So, call your designer.

Finding Colors That Work For Your Site is a post from: Fort Myers Web Design

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NaplesWebDesign.net will break 1000 visitors today, finally. is a post from: Fort Myers Web Design

So I got a design made over the weekend for the various sister sites of Archive Compliance to use. I used a new designer and she did a pretty good job at a fair price. I’m going to have her make up a new design for this site and the Fort Myers Web Design site, if she does well on that I’ll have her make me one up for my personal site. Eventually I’ll probably start having her make designs up for clients but we’ll see how it goes.

Here is the live version of the design and here is the parant site we wanted her to base the design around.

Got a design made up for Email Archiving sites is a post from: Fort Myers Web Design

Anyway, as of now, RT Design holds #1 and #2.

RT Design moves to #2 for “Naples Web Design” in Google is a post from: Fort Myers Web Design