Using Articles to Build Links

Often times, when you’re trying to build links, figuring out the proper tactic can be tremendously frustrating. Do you spend your time trying to submit your site to directories or do you spend time commenting on different blog articles hoping to obtain your links? The truth is, these are all feasible methods of link building and should all be implemented at different times in your link building campaign. However, one of the first things you should be doing is using article marketing to build links.

Article marketing is the technique in which you write an article that is not already posted on your site and then submit it to an article directory such as Ezine Articles. In return for giving the site a unique article, you get a short little author resource box at the bottom that is useful in giving you the effective backlink that you want for your site. As I have said in previous articles: backlinks are one of the best ways to rank high in the search engines, so get them as often as you can.

Ezine Articles is one of the highest ranked websites on the web, so what you gain when you submit the article is a rush of traffic since the article will appear on the front page for a little while. On top of that rush of traffic, you also gain the strength of the backlink. In essence, one of the top sites is linking to you, so that is going to obviously help you rank powerfully in the search engines. It can help push you from the third/fourth page to the first page just by publishing a series of these articles.

I mentioned earlier in the article that it was important to use a unique article that you had written specifically for article marketing. The reason I mention this is because Google likes to see unique content. In regards to a massive site like Ezine Articles, they don’t really care about a semi-unique article or not so long as the article is yours. However, if you’re taking the article from your site, it won’t appear good to Google when the exact same article is appearing on your site as well as Ezine Articles. So, take the time to write a unique article for your article marketing.

One final thing to keep in mind is that the better the quality, the better your rankings will be. Not only are you catering to the large article directories, but you’re also catering to anyone that comes to these directories looking for content. They will take the article and, if they follow the rules, post the article on their site with the resource box linking back to your site. This is the real reason article marketing rocks. It gets you a ton of backlinks. So, if you’re going to do it, do it effectively and do it with quality. The results are too great to pass up.