Using Google Adwords to Get Traffic

In a previous article, I talked about how you could get a banner made and purchase advertising on other sites with your banner. This is a great way of getting traffic; however, what happens if you spend $200 on an ad and only get 100 clicks. If you think about it, you just spent $2.00 per click. That’s a lot of money for a lot of niches, so it might not be a good move for you to advertise your site that way. There is hope, though. You could advertise using Google Adwords to get the traffic to your site. It may be a little more expensive, but you’re only going to pay if someone comes to your site.

The best way to use Google Adwords is to go back to that list of keywords that you decided you want to rank for. Until you’re on the front page of Google, the only way to really get the traffic from Google is to pay for these ads. So, if you’re trying to rank for the keyword politics, you may not be on the front page, but you could set up an Adwords account and start to get people clicking on your ads. You would decide how much a click is worth and go from there. Here’s how to get it all started:

• Pick your keywords. Figure out which ones you want to have your ads appear on. Politics, for this article, is the keyword.
• Start writing interesting web copy for the keyword. “Up to date news on politics as well as commentary about all issues in politics.” That is an example. As you can see, it makes people think and want to know more.
• Set your maximum bid. You don’t want to spend $5.00 for a click. So, you may set it small at first and see how many clicks you get. Google shows ads based on how much the ad is worth. The more expensive it is, the more it’ll appear, but the more it’ll cost. You can always change your bid and raise it if you’re not getting the correct traffic.
• Observe. It is important to pay attention to the traffic. If you are getting a lot of traffic at $1.00 a click, you may want to see if you can lower it to $0.50 a click. If you are still getting a lot, see if you can go lower. It is your job to try and find that happy middle so that each click is not breaking the bank.

The people that come to your site from Google Adwords are going to be interested in those keywords so, in turn, will be more likely to become a customer. This is a better and worse method than banner advertising because it can be more expensive, but on the flip side, it is a lot more targeted. Try both for your marketing campaign.