Sarasota Video Production

Advertising is expensive, television advertising prohibitively so. How then would you react if I told you that you could reach an audience of millions with a fraction of the outlay of a TV commercial?

I’m guessing disbelief with a healthy dose of skepticism. Well it’s true. The term viral advertising has been bandied around for the last year or two but what is it and how can you use it?

Viral advertising is the use of multimedia and social networking to reach the widest possible audience for a product. It serves to inform, tease and intrigue and audience into wanting more. For example the movie Cloverfield (2008) was first publicized using a video clip, no title and just a release date. This was spread online using all the usual suspects like Facebook, YouTube and MySpace and created a real interest in it before people even knew what it was.

Not everything has to be on such a scale though. Rich content of all kinds enhance any website, business or otherwise. A local Sarasota business would still benefit greatly from having multimedia elements on its website. It will allow you to engage your audience more, and depending on the content, talk to them, show them new products or services, or how to use your products. It is a great way of demonstrating yourself as a business without having to employ extra staff and stay open all hours. With online content, it can be working for you while you are doing other things.

The RT Design Group has teamed up with Sarasota video production company Video Productions LLC to offer these rich content services to their clients.